SUBJECT: Lesson #3 - Email Marketing Success Tips

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Welcome to the third day of my seven day e-Course on email
marketing secrets and how you can use it to be successful. I
hope that you find this information valuable and helpful!

As we discussed last time, email marketing is not just for
Internet based companies any more. Many brick and mortar
companies are adding email marketing to increase their customer
base. Email marketing is a great way for you to keep in touch
with your clients. You can send out a newsletter that lets them
know what is coming up for the month ahead or to advise them of
a sale or store closure that may be taking place. 

You can also use email marketing to promote specialty items or
events that are going to be happening in your shop or for your
industry that your customers may want to know about. Make sure
that you keep these emails fun and entertaining so that your
customers will look forward to receiving them when they arrive
in their email as discussed above. 

It is important that you give your customers the option to
opt-out of emails. There are two reasons for this option. First
of all, you do not want customers who do not wish to continue to
receive emails to get them. The opt-out option not only protects
your customers, but also your company. It may be assumed that if
you offer an opt-out that your customers will use it. Some may,
but it has been established that those customers will not be
inclined to visit your site again and so this is not a huge loss
to your company. 

Any time you are considering a new innovation to your website,
you may want to send out a survey to see if your customers would
be interested in the product or if they think it would not work
for them. This is a great marketing tool as you will get a great
grasp on what your customers are looking for from you and what
will and will not sell. 

You want to make sure your emails get opened and ultimately
read. The best way to do this is to have a catchy title that
invokes curiosity and entices potential readers to open the
email and explore its contents. If you are offering a sale or
special offer, make sure that you include the sale in the title
of the article. There are tons of other marketing tips for you
learn. We hope you enjoyed this brief e-course. Tomorrow we will
be discussing common e-mail marketing mistakes.

To Your Success,
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