SUBJECT: SEO Lesson #3 - 9 Rules For On-Page SEO

{!firstname_fix}

If you’re optimizing someone else’s
website, or building one of your own
you should always keep these 9 simple
rules in the back of your mind to
ensure your efforts are not wasted.

1. Title

This is probably the most important
thing to do almost as soon as you
create your page. Ensure your most
important keyword is towards the
beginning.

2. Description 

Although this will not help your
rankings, this does help Google
identify what your page is about.

3. H1 header tags 

The main title of your page should be a
H1 HTML tag. This lets the search
engines know what your page is about.
It serves the same concept as reading a
newspaper headline. The H1 heading
should match your page title to
increase its relevancy.

4. File naming conventions 

When naming files DO NOT use spaces but
hyphens instead as these are seen as
spaces. For example,
yourdomain.com/my-keyword-phrase.html.
Also, keep your filename in the root
directory or as high up the hierarchy
as possible and in an ideal world, your
domain name should also be keyword rich
or at least contain your keyword in
some way, shape or form.

5. Clean Code 

Try and avoid using any JavaScripts,
heavily nested tables or session IDs.

If you want to specify fonts, colours,
sizes and more then these can be
incorporated inside CSS or external
include files. This means that the
Googlebot can crawl your content
quickly past all the clutter and
without any major problems. The more
the code conforms to web standards, the
better. 

6. Navigational Structure 

Create a site structure which the
crawlers can access quickly. Try to
avoid using Flash or JavaScript and
stay with simple HTML keyword anchor
text for maximum effect.

7. Image Optimisation 

Place your keywords inside the 'alt'
text and then place this code towards
where the keyword is mentioned in your
site content. So our code will look
something like this; < img src
="blue-type-widget.jpg" alt="Blue Type
Widget" >. You may rank high in Google
images or other search engines.

8. Interlinking 

Internal page linking can be a good way
to tell Google about the theme of your
pages. By using targeted relevant
anchor text, you can help increase your
rankings and also help to distribute
any PageRank your site may have.

9. Content 

They say that 'content is king' and
this has always been the case ever
since the inception of the world wide
web. Don't forget to use bold and
italics to emphasise points in your
content but don't overdo it. 

Check out the full video training
below...

YOUR LINK


To Your Success,
YOUR NAME