Emails And Auto-Responders
Email marketing is still the most effective form of generating traffic on demand and it all starts with building a list. If you have a subscriber list in the internet marketing niche, use the email below to send out a broadcast. Even if you don't, you can start building you list today and still add the follow-up Emails into your auto-responder to ensure you get as much exposure as possible! Please note that these emails have been formatted to work with Aweber .
Can An Internet Marketing Make Products For Small Businesses Offline??...
Offline Lesson #1 - An Intro Into The Offline World
SUBJECT: Offline Lesson #1 - An Intro Into The Offline World
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I’m sure you’ve tried many ways to make money online. After
awhile you begin to find out that it is not as easy as you
thought was because there’s actually a lot you have to learn.
These days you can start your own business with just the
knowledge you have now. Search engine optimization, web design,
and search engine marketing overall is what a lot of businesses
need these days.
There are thousands of businesses out there that want and need
online exposure. You will be giving them the opportunity to
leverage the internet to get more customers and clients through
their door or on their website.
Now I'm sure you heard of off-line marketing and offering it to
small businesses because there is a lot of buzz around getting
into this type of work. The problem comes when these so-called
gurus don't tell you how to bring in new business. Setting up
your off-line marketing business and getting clients is two
different things.
I'll be taking you by the hand and showing you exactly how to
set up your business so that you look like a professional and
you're able to command higher prices for your services. On top
of that I'll show you how to get fresh new leads and clients to
your business on autopilot.
I would venture to say that creating an offline business is more
lucrative than starting an online business because the profits
are almost immediate and the paychecks are a lot bigger.
This is a GREAT opportunity for anyone looking to create a
supplemental income or create a full time business.
After reading the offline Cash method and taking action on the
information that you've found you will have a thriving business
that has the potential to make you upwards of six figures a year!
Alright, I’m sure you’ve heard enough sizzle, now let’s get into
the meat of this course! Stay tuned for tomorrow's email!
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #2 - Have A Plan In Place
SUBJECT: Offline Lesson #2 - Have A Plan In Place
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I think it’s always important to have a strategy or a game plan
so to speak. It’s easier to follow a well thought out plan than
trying to wing it. So below you will find your blueprint to
Offline success.
This is the roadmap you will use to get your business setup and
all the way to profit mode.
NOTE: This is only an outline, please do not skip ahead. I would
hate for you guys and gals to miss out on information that would
make you 10x more money than you normally would.
The simple process goes like this! 1. Setup Your Business 2.
Market you services 3. Accept payments 4. Get the work done 5.
Get paid!
Below you will find a more elaborate explanation…
Part 1: Business Setup – This where I will take you through
setting up your business to accept payments, whether or not you
need a website and the pro and cons of each. Looking
professional is key to closing more clients and I’m going to
show you how.
Part 2: What Services to Sell – This is pretty straightforward
but there are many approaches you can use. I will go over a few
business models that work really well in this market. Your
business can be as simple or as complex as you like, but
obviously we want our business to be as simple as possible.
Part 3: Easy Marketing Tactics – This is where most offline
courses and eBooks drop the ball, they will show you what
services to provide and how to perform the services but
marketing your services is a different story. I believe
marketing is the single most important thing in any business
venture. The more eyeballs you have on your product or service,
the better.
Part 4: Getting the Work Done – You can always do the work
yourself, but there are plenty of places where you can find full
time employees to work for you for less than $3/hr and still
have quality work. Remember, business is all about leverage, the
more you leverage your time, the better!
Part 5: Business Management Software – Life is easy when you
have system, so I developed a system in my business where I
simply login and check on operations. So I could be on vacation
and my business is still running smoothly. Make sure that you
don’t skip this chapter because once you start marketing your
services you will be getting more business than you can handle.
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #3 - 3 Different Business Models
SUBJECT: Offline Lesson #3 - 3 Different Business Models
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There are many different business models that you can use in
order to start a successful offline marketing business. I cover
the three most common business models and the types of services
that you will provide.
Each model is listing according to how easy they are to
implement based on your experience level.
Business Model #1
Provide One Service at low price – This allows you to focus on
one thing so that you will better over time. By providing one
service allows you to make quick cash so that you can bootstrap
your business.
After you’re making decent income providing this one service you
can add on more services or increase your prices to expand your
business. These services could include:
• SEO Site Optimization • Article Writing • Link Building • Site
Design (using templates)
Business Model #2
Sell Marketing Packages – You want to charge a higher price for
your marketing packages. I will be going over what types of
marketing packages to offer and what price range you should stay
in to make it worth your while. You can easily outsource and
make this a hands free business.
Business Model #3
Recurring billing – you make monthly money, guaranteed income
for a period of time, upfront work with monthly maintenance, 3
month, 6 month, 12 month, 24 month, can easily be outsourced.
These can be additions to your marketing packages. Say for
instance you charge $600 for your SEO package, which is for a
period of 30 days. You can bill every 30 days to keep their
services going.
If you’re like me when I started you will want to start doing
all three business models at once so you can make the highest
amount of money possible. The key is to start somewhere you want
to get comfortable so you will eventually know what you’re
doing. Don’t chase too many things at once; get good at one
business model and then upgrade. There is always room for
expansion once you know what you’re doing.
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #4 - Accepting Payments
SUBJECT: Offline Lesson #4 - Accepting Payments
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You want to make your transactions comfortable so that you
client is satisfied without putting yourself through a loop to
get paid. The following payment methods work best.
Checks/Money Orders – You can have your client mail in a check
or money order and once it clears you can send them your
proposal which will be covered in part 4.
This generally takes longer for you to get paid but still worth
the effort. Credit Cards – If you have a merchant account then
this is going to be your best bet when accepting payments. If
you don’t have a merchant account, it is highly suggested that
you get one. The monthly fees and charges vary, so be sure to do
your research.
1ShoppingCart – www.1shoppingcart.com If you’re going to be
accepting credit cards and your in this business for the long
haul I suggest using 1ShoppingCart as your merchant and credit
card processor.
They have easy integration so it’s easy for you to add payment
links to your sites.
First Data – www.firstdata.com I have a First Data account, they
are good for taking orders over the phone because once you login
in they have the order form there for you. Integrating First
Data is a tougher process.
PayPal Payments PRO – www.paypal.com PayPal PRO is different
from a regular PayPal because it is setup to where you
clients/customers can enter their credit card information
without having a PayPal account.
PayPal Standard
MY TOP RECOMMENDATION is PayPal because it is fairly simple to
use and you can still have business owners pay you using their
credit cards. Sign up for PayPal and once you login, look for
the merchant tab to create your order links. You are instantly
approved for a PayPal as long as you can verify your information.
On top of that you can receive a PayPal debit card 60 days after
having your account so that you can use your card anywhere. This
means you don’t have to wait on money to transfer you can go
right up to an ATM to pull money out or use it make purchases.
Final Words
Ensure that your clients know when and how much their payments
are so that there is no confusion. Nothing is worse than bad
communication.
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #5 - Services Your Can Provide - Part 1
SUBJECT: Offline Lesson #5 - Services Your Can Provide - Part 1
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Here is a list of services that you can provide to your
potential clients. It’s best to stick to 3 to 4 services and not
be a jack of all trades because when you focus your clients lose
focus and that means no close.
You can sell these services individually, as a package or come
up with a continuity program where your client is charged
monthly.
Performing search engine optimization is going to be your bread
and butter because that’s what most businesses are looking for
these days.
NOTE: Your job as an online marketer is to increase your clients
online exposure.
The thing you want to keep in mind is that you want your clients
to show up on page on for their local market. Meaning “their
city, their industry” this is the easiest way for them to see
results.
Remember, you don’t have to do none of the work yourself, you
can find people that will do the work for you, for a fraction of
what your charging.
Below I will list actions that are associated with SEO that you
can sell individually or package them together as a package. The
choice is up to you. I don’t like to give new entrepreneurs a
dead set way of doing something. This takes the fun out of
becoming an entrepreneur and running the business of your dreams.
• Keyword Research
• Search Engine Report each month
• On Page SEO
• META Tag Descriptions
• Title Tags
• H1 & H2 Tags
• Link building
• Article Writing
• Directory Submission
• Content Submission
Here are some good resources to start learning.
http://www.seobook.com
http://www.seroundtable.com/
Social Media
Social media or social marketing is the new buzz word these days
and business owners have no clue on how to tap into the market
and generate exposure.
To anyone that has been online for any period of time these
should be very easy tasks to complete.
List of Social Marketing services
• Account setup on popular web 2.0 sites
• Twitter
• Facebook
• MySpace
• YouTube
• Popular social bookmarking sites i.e. Digg.com
• Install Wordpress Blog
• Wordpress Theme Upload
• Schedule their Autoresponders
• Create a Facebook group
• Manage their Tweets on Twitter
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #6 - Services Your Can Provide - Part 2
SUBJECT: Offline Lesson #6 - Services Your Can Provide - Part 2
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Continuing on from yesterday, here is another list of services
that you can provide to your potential clients. It’s best to
stick to 3 to 4 services and not be a jack of all trades because
when you focus your clients lose focus and that means no close.
You can sell these services individually, as a package or come
up with a continuity program where your client is charged
monthly.
Video Infomercials
You’re probably thinking of very elaborate, well thought out TV
commercials. In this case, we will not be done this. Here you
simply want to create a video that gives a brief overview of
their business.
You can use services such as www.animoto.com
This is simple software tools were you upload photos and enter
the text you want and it will create a very cool video for you,
all hands free!
If you’re looking for something different you can go to popular
freelancing sites and get someone there to do it for you.
I suggest visiting www.elance.com they have the most quality
video producers there. I spend no more than $150 for a video
infomercial and sell them for $500 to my clients.
I have no problem getting this price because in the offline
business world $500 is pennies for what we are offering.
Web Design/Development
This can easily be done with web templates or outsourced to
someone for a fraction of the price that you will be charging
your client. I got questions all the time asking if it is right
to sell for such a high price when you’re getting the services
for cheap. My answer is, YES! Business is business; you don’t
walk into your computer store and expect to pay what the store
paid for a particular computer do you?
So there is no reason to feel bad about it, I just wanted to
clear that up for those of you that were thinking it.
How to get web design done for cheap?
Using Web Templates
It’s easier to use a template that you can customize to match a
business that you are working with. This saves tons of time and
it will look REALLY professional.
I suggest visiting popular template sites such as:
Template Monster – www.templatemonster.com Here you can search
templates by industry or style. There are thousands upon
thousands of templates to choose from.
You can customize these templates yourself if you know a little
bit about HTML/Web Design. I normally outsource using
www.scriptlance.com because my time is better leveraged in other
areas.
Scriptlance – www.scriptlance.com In my honest opinion, this is
the best place to find outsourcers. I can get an entire site
built from scratch for less than $100.
It’s worth a look, if you want to save time and energy trying to
everything yourself.
Charge no less than $500 for web design, this leaves room for
surprise costs that might incur.
Article Writing
A very simple service to provide and you don’t have to settle
for $5 per article like most ebooks will tell you to do. If your
articles are on point and provide solid information you can
charge upwards of $15 each article.
This leaves room for you to outsource the work and still make a
profit. There’s no need to go into much detail about this,
writing articles for small businesses is pretty straight
forward.
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM
Offline Lesson #7 - How To Market Yourself
SUBJECT: Offline Lesson #7 - How To Market Yourself
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Now were at the good stuff, which is marketing your services and
business to attract a boatload of clients!
You need to approach marketing like a guerilla, there are lot of
companies company for the same services so you must simple “out
hustle” them. If you want to be wildly successful you must
cultivate this mindset.
Free Advertising
If your just starting out and you don’t have much money to
invest in your new business. You can still make good money using
free advertising methods.
Matter of fact, I recommend it because it gets you in the groove
of doing business and marketing yourself and services. Here are
a few marketing techniques I used when I first got started.
SEO
Since you will be performing online marketing services for other
businesses, it would be good idea to it for your own site if you
have one setup.
The quickest way to get results is optimize your site so that
you get local clients first. For example if you live in Dallas,
Texas you can use keywords such as Dallas SEO services.
This can get you a ton of traffic if you know SEO!
Also, you can show for local search in the three major search
engines by submitting your business to their prospective
directories.
Google, Yahoo and Bing (MSN) all have local business
directories. Simply search Google local for example and an
option should come up for you to submit your business.
Do this on all three search engines!
Regards,
YOUR NAME
https://digitalonlinesuperstore.com/localproductmachines/go.php?e=PAYPAL@EMAIL.COM